The features of Fay
Four jobs, done every day
Growing an audience is not mysterious work. It is relentless work: the same handful of jobs, done again after every concert, for years. Fay does not make them clever. It makes them routine.
One · The audience pipeline
Turn ticket rows into people you can actually reach
A box-office export is a list of transactions. Fay turns it into a list of humans: matched against everyone you already know, merged only when you say so, and grouped into households so a couple gets one letter instead of two.
- GiftVoss household, winter appeal14 Dec
- QueueWaiting, aged two days15 Dec
- ThanksOne letter, not two16 Dec
Thanked in two days, not two months
Two · Giving
Thank every gift on time, and receipt them all in January
Acknowledgment is a queue, not a checkbox. Fay knows which gifts are still waiting for thanks and how long they have waited, keeps household giving joined up, and has every year-end receipt ready before anyone has to ask for one.
Three · The morning list
Be told who to call, before you have to go looking
Every night Fay reads the whole database and works out what it would cost you to ignore. In the morning you get a few items, ranked, in plain language, and an empty page on the days when there is nothing to do.
Four · Seasons & proof
Answer the board in one page instead of one weekend
The season is the spine everything hangs from, because every board report is a season-over-season comparison. Raised against last year to the day. Donors kept. Houses filled. How many strangers became donors, expressed as a number rather than a feeling.
And the rest
Everything else, ready when you need it
None of this is an add-on, an upgrade, or a module. Every plan has the whole product, including the free one.
One page per person
Contact details, roles and their dates, household, giving history, attendance, notes, and every conversation anyone has logged.
Households
Two people, one family, one letter. Joint lifetime totals, shared salutations, and giving tiers that add up the way a program book expects.
Roles with history
Member, board member, volunteer, staff, each with a start and an end, so you can answer who sat on the board in 2021.
Contact preferences
Do-not-email and do-not-mail respected everywhere, with consent recorded alongside where and when it was given.
Search & saved filters
Full-text search across your people, filters that stack, and a CSV export that always matches exactly what is on screen.
Campaigns & pledges
Goals with progress, pledges tracked against the gifts that fulfil them, and gifts attributed to the appeal that earned them.
Year-end receipts
Every donor's annual total, ready in January, with what has already been receipted clearly separated from what has not.
Events & programs
Seasons, events, capacity and headcount, and a program field that groups a theatre run or a summer series together.
Archive, never delete
Everything soft-deletes. A retired record keeps its history and stays findable, because donor history is not yours to destroy.
See it against your own data
The fastest way to judge any of this is to import one real export and look at what comes back. Sixty days free, no card, and every list walks back out as a CSV.